CHILL PILL and THRILL PILL, contributed under the label Oatmeal Production, by Linda Mai-Lotti, Sr. Designer for Nike Inc.

Linda Mai-Lotti (Location: Beaverton, Oregon, United States) is currently at work for Nike Apparel’s Advanced Innovation Team, where she designs elite athlete competition uniforms and advanced sportswear. Her previous work at Nike was dedicated to the design of bags, Niketowns, such as Niketown Chicago, Nike Women´s stores and the Sydney 2000 Olympics athlete lounge.

My great lesson there is about storytelling - how to communicate the innovation and technology in Nike products to consumers in a compelling and fun way.

Linda Mai-Lotti graduated in Architecture and Industrial Design. Prior to NIKE, she worked at IDEO. The design methodology at IDEO left a mark: Very user focused and holistic approach on social, environmental and human interaction of products.

Process:
My process always begins with research. So rarely I am the targeted user for my products. I learn as much as I can about the problems, likes and dislikes. The goal regardless of projects is always the same, how to make the experience better. That’s why I love the shufflesome stickers. It takes an ubiquitous object and makes it personal.

Sources of Inspiration:
My husband, Martin Lotti. He is the Nike Global Creative Director for Women’s Footwear. His most current released product is Nike Air Max 360. Having two Nike designers in the same household, we push each other to try new things and learn from each other’s area of expertise. Our 2 year old boy, Owen is also very inspirational. I learned through him the intrinsic human nature’s need for fun, laughter, and love. It distilles down the everyday complexities into something very pure.

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