The prolonged USD depreciation against the EURO leads me to periodically adjust prices and postage rates, which means that I raised the US dollar prices slightly. I allow the dollar's conversion value to range within a certain band, but do adjust prices when it falls below a certain threshold. You may wonder why I do not simply state the price in EUR and let PayPal handle any currency conversions. Why do I set the US dollar price myself, next to the price in EUR?

Without going into detail about shopping cart systems and usability, the price expressed in two currencies (EUR, USD) serves to make clear at first sight that i support international orders. So far i have received orders from people in 42 different countries. 40% of all Shufflesome orders do not originate in the European Union, of which 73% originate in the United States.

I assume that people prefer to purchase in the currency they are familiar with. I do, and learning about the USD price upfront is more convenient than receiving a quote in USD somewhere during order processing.

By buying in USD at a price that i determine, you are at no disadvantage compared to using PayPal for the conversion. On the contrary, since the dollar's value in terms of EUR is declining and i am adjusting the USD price only periodically, you buy at a favorable rate. Second, you do not loose a fee to PayPal that is charged for currency conversions.

I certainly would like to integrate an option on the order page that retrieves a PayPal quote in any currency, based on the country you choose. I do not see this option in other online shops and there must be a reason. Anyways, if you know how to do it, contact me. To keep things simple and pragmatic, setting the USD price myself is a fair treat.