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Entries published in January 2008:

Sabine Groten photography at OMC Gallery

The OMC Gallery for Contemporary Art will be presenting photography works by Sabine Groten, as part of Portfolio, “an eclectic exhibition focusing on that part of the artists oeuvres, which has been dedicated to one special theme”.

Sabine, who made the BAD FACE SHUFFLE design for the iPod shuffle, about her work:

Different picture drafts, designs and developing arrangements as well as collages, based on photography, vector diagrams and sketches. Many works are on the basis of photographed selfportraits, which show me in a certain period of my life or document my everyday life. By my treatment of the Portraits at the computer the topic of the own person as well as my selections are resumed and manipulated. Thus this series of pictures based on the fusion of graphic-designs and photographic portraits contain a common component, which represents both elements partly with equal standing, as well as with new stress ratios and picture effects. Thus completely normal everyday life photos get a completely own and certain personal aesthetics, which are different with each picture.

sabine_groten_jevoite.jpg

Image caption: ...Je vois te...

Portfolio, International Contemporary Photography

Where: OMC Gallery for Contemporary Art, Huntington Beach, California.

When: From January 26 until February 23. Free Entrance at the Reception on Saturday, January 26, 2008 from 5 - 7PM.

Why: “Some of the photographs in the exhibition strive to critique the societal archetypes, others may provoke by being explicit. ”

172.59 degrees

The near future is set at an angle of 172.59 degrees.

angle of the future

The Moody shuffle

Moody is to music what Shufflesome is to the Shuffle. Two ways to attach emotions. This comparison holds, when considering that the purpose of both a sticker and a color mood tag is to express thoughts. Thoughts are made from images. Images are linked to affect.

I am particularly excited about this beautiful little app, because my thesis, which i recently completed, deals with emotions and the measurement of them. So the multidimensional approach to capturing emotions is quiet vivid before my eyes. Moody lets you define a feeling as a combination of arousal (from calm to intense) and valence/pleasure (from sad to happy).

In scientific circles the distinction between positive/negative affect is unquestioned and often the basis for more sophisticated models of emotion-specific appraisal processes. Two dimensions however could easily miss to capture subtly different emotions. There is quiet some agreement that using three dimensions - dominance in addition to valence and arousal, gives you a framework wherein to locate any human emotion (google self assessment manikin for details)

Fear and anger for example score high in valence and arousal, but differ in dominance. A fearful person usually feels powerless or subjugated, whereas an angry person may feel influential. Dominance is the degree to which you feel in control or the degree to which something is brought about through your own involvement versus the situation.

Within your iTunes library, you could have two songs that are intense and positive, but differ in the degree to which they empower you or the degree to which you feel distant to that energy. In that sense I feel closer to Beautiful Day by U2 than to Give it Away by Red Hot Chili Peppers.

Are two dimensions enough to mood tag songs in iTunes? I actually feel that Moody’s 4 x 4 grid is challenging enough and that reducing it to a 3 x 3 grid (which you can do) is finetuned enough to get the gist out of your songs.

Are you making art, or money?

You can have both of course. Being able to make your art pay for you is a reason to feel proud. I am aware though that money is often not the primary motivator for artists to work with me on Shufflesome designs. However, to me the business model matters with regard to how it influences how artists approach the work.

There are only a few artists who (profitably) make use of the freedom to buy and resell stickers with their art, rather than earning royalties. Where is the difference?

I make roughly the same profit in either case. You can make at least twice as much when you opt to take charge on your own account.

As an artist, i think the first thought should be: Do i want to make this product? It is not your art that is the product, it is the sticker with your art that is the product. To make aware of this question, i am now giving the artist price list to the artists right after they sign-up. I no longer wait until i am eventually asked for it.

I have rephrased my offering online a bit to give people the idea that thinking as a producer is the basic approach to make a choice about commiting to a design. If a design is meaningful to the artist and if he can imagine to actually produce it himself, then my choice will matter less i think. If i am looking for something else in a design, that must not avert you from creating the product.

I want to choose and to invest, but that should be seen as a priviledge that makes things easier for you, but never compromises or substitutes your choice.

This is a workshop. You come in to create and to exhibit, not to exhibit only.

Like the color in your art, i provide several ingredients to make the product. I am your agent/curator too, but i see my role shifting away from choosing and investing in art in favor of letting the artist be the chooser and investor. We'll see if that really happens.

As an artist, you don't have to wait until other people find a way to make your art pay for you. At Etsy.com for example, there are no middlemen between you and the world. You are actually required to be the producer to list your products. The middlemen are increasingly evadable in other realms, too, like in book publishing. In a similar fashion, the Shufflesome workshop can be a place for active creation as an artist-producer.

The trade-off: Collaborations sometimes start out with superficial, loose, rough ideas, little sense of purpose, but then bring out great results. This interactive route is more laborious, maybe also more intuitive, and teaches me that every encounter has to be treated as unique to eventually let something great emerge. This type of work might be suppressed, when artists have in mind that the art they submit requires funding out of their own pocket to create it.

To keep ideas flowing, the sign-up form includes the option "Decide later", to let the business aspects fall in place later during or after the design process.

I believe that the real output of any company are the people, not the products. The Shufflesome workshop is not only a place to get your art produced, but also a place to try yourself out as a producer.

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