#shflsmprice is a keyword i use in some of my Twitter messages. You can follow #shflsmprice tweets to learn about price movements. You can use #shflsmprice in your own tweets to move the price yourself. Think of it as a coupon.
The prices for Shufflesome stickers are linked to the amount of daily visitors. I invented this "game" a couple of weeks ago to encourage more visits to shufflesome.com. Setting prices is no longer a bastion of corporate guesswork. Participatory pricing i believe is more in tune with the way of the Web. Read here how #shflsmprice tweets enable you to invoke price discounts:
- Showing up at shufflesome.com is like a vote to buy, even if you're just looking. Your visit counts toward the total amount of daily unique visitors. Once a certain number is surpassed (the threshold), i switch prices down the next day. This not only benefits you, if you want to buy any stickers, but every other person who visits after you. The results of collective action are documented daily on the /play page.
- #shflsmprice tweets are of this sort: prices raised; prices checked; 50 more people needed to beat the threshold; next price change in 30 minutes; etc...
- Based on this information, you can use #shflsmprice in your own tweets to encourage other iPod owners you know, to stop by. Obviously, 1 or 2 Euros more or less are not that big news, compared to other events. Nevertheless, it will be interesting to see of any kind of tweet-to-visits-to-price pattern occurs.
From my perspective, i'd rather trade money directly against your visits (in the form of discounts), than spend money for advertising, public relations, or any other intermediate medium.
Placing the idea and message into the stream of your shared conversations, is the antidote to biased ads and press releases. These are increasingly being challenged, as you can read here, and here. I believe that news from other people's tweets can be more credible and convenient to digest than second-hand blurbs.
#shflsmprice is inspired by #twitpitch, and other hashtags.
How to follow
- Web: via search.twitter.com, hashtags.org or any other Twitter-specific search engines.
- RSS: Search.twitter.com generates a feed for your query: shflsmprice. So does hastags.org: #shflsmprice.
- Phone: Send track #shflsmprice (What is Twitter tracking?)
For all Shufflesome news, not just price related updates, subscribe to the Shufflesome Blog RSS feed. It includes #shflsmprice tweets and other shflsm tweets.
12 characters in a tweet can mean a lower price (good for you), more sales (good for the designers an me), and less stilted promotions (good karma for the future of human relationships).
Leave a comment